Ansoo Gupta is a highly qualified marketing professional. She has been in the media industry for about 20 years working with brands like Star TV, National Geographic Channel, The History Channel etc. She is currently the COO of India’s largest integrated digital marketing firm Pinstorm. In her marketing career, Ansoo has launched and nurtured many successful brands across various product categories. Her career has spanned linear TV channels from the era of broadcast TV to individual data driven, content and ad-serving platforms. Through the last two decades of monumental changes in media, advertising and technology, she has managed to continuously learn new skills to stay on top of the game and is currently making use of lockdown period to learn more on AI, ML and NLP.
She was awarded ‘Achiever of Excellence in Marketing’ by Bombay Management Association and Bhujbal Knowledge City in the year 2011. Lal Bahadur Shastri Institute of Management Alumni Association conferred a ‘Corporate Excellence’ award upon her in February 2013.
She was recognised as one of the “50 Innovative Leaders” by World Innovation Congress in 2020 and is the global ambassador for WomenTech Network which works towards motivating women and young girls to build careers in Science, Technology, Engineering and Mathematics.
A prolific speaker, she has spoken at various national and international conferences on topics of branding and marketing, digital marketing, starting-up, women empowerment and of course on travelling , environment protection and practices of minimalism and meditation as a way of life.
Ansoo studied Physics and Mathematics as her graduation subjects and holds a Masters in Business. She feels that her travels taught her more about life, people and planet than her institutional studies. J
As her passion project, She founded OneShoe Trust and has been conducting workshops and travel talks for last seven years all over India with her mission of arming as many people as possible with information and inspiration about exploring the whole world in a more environmentally friendly way.
Ansoo had a family farm while growing up and her father used to make her and her brother work at the farm every Sunday plucking vegetables, tilling the soil, mixing the manure etc. Like any other teenager they used to hate the farming chores then. But once Ansoo moved to Mumbai and realised that open, sunny spaces were actually a luxury of life, she started yearning to dirty her hands with sweet smelling fertile soil and start growing vegetables and herbs on a windowsill of her Mumbai apartment. Over the years, she successfully grew thai basil, Italian basil, mint, rosemary, curry patta, Cuban oregano, brinjals, tomatoes, okra, papaya, Brazilian spinach, methi, palak, pineapple, bitter gourd and many other veggies in very less space and even lesser time available for gardening. She also makes compost at home with vegetable peels. She shares her knowledge through both online and offline workshops and also through her kitchen gardening articles at houzz.in.
She hasn’t found another activity that nurtures both the soul and the body as kitchen gardening does.